News, updates and insights from the ShopWithMore team
Open any major retailer’s “AI shopping assistant” right now and try something simple: describe what you actually want, in your own words, the way you’d…
Read more
It’s one button. A few pixels, a colour, a word. And it might be the single most psychologically engineered element of the entire ecommerce experience.…
Read more
I’ve never done an MBA. But I’ve spent the last year learning more about ecommerce from the seat of a delivery car than I think…
Read more
Why I Think the Next Five Years Will Rewrite Retail Entirely I want to make a prediction. Not a careful, hedged, “on the one hand…
Read more
Ask someone how they feel about online shopping and listen carefully to the answer. Most people will describe an experience they’ve learned to navigate defensively.…
Read more
Imagine you wake up on Saturday morning, open your phone, and tell an AI agent: “I need a new winter jacket. Waterproof, under £150, something…
Read more
Let’s start with something that’s easy to miss: Amazon’s recommendation engine is genuinely extraordinary. The engineering behind it is world-class. The data it runs on…
Read more
I want to say something that might be unpopular in a space where everyone is racing to announce their AI strategy. Most AI in ecommerce…
Read more
You’ve felt it without knowing what it was called. The checkout timer counting down while you’re still deciding. The pre-ticked box for the insurance you…
Read more
A ShopWithMore founder update There’s a moment every builder recognises. You’ve been heads-down for months. You’ve learned tools you never heard of a year ago.…
Read more